GOALS
- Expanding market share domestically and internationally.
- Targeting high market growth rates.
- Increasing the range of products supplied.
- Seeking to import and export new quality brands.
VALUES
- Integrity: Acting with strong ethics and maintaining organizational integrity.
- Honesty: Promoting transparency, trustworthiness, and respect.
- Fairness: Treating everyone with the decency they deserve.
- Accountability: Taking responsibility for actions to build internal and external trust.
- Promise to Customers: Ensuring a great customer experience through reliability and excellence
- Diversity and Inclusion: Fostering a diverse and inclusive environment with equal opportunities.
- Learning. Encouraging continuous learning and humility.
- Teamwork: Collaborating to achieve greater outcomes.
- Passion: Embracing joy in work and fostering boldness, innovation, and creativity.
- Quality: Upholding high standards in all products and services.